ReturnAuthentic Learning Task #1. The Marketing Mix
Your firm has just purchased a tennis racket factory that as been closed for several years. As one of the first employees your task is to collect information to plan the future of this plant.
Your team has been assigned to outline a marketing plan for the company.
Begin by focusing on the questions found on the data sheets. Your team should discuss and formulate a marketing plan for the company.
When the facilitator calls for the teams to assemble, your spokesperson will report your team's ideas and elements of a marketing plan.
Authentic Learning Task #5. Customer Satisfaction
Your company, Super Star Athletic Shoes, has established some focus groups to get feedback on customer needs and degree of satisfaction with customers' most recent purchase of athletic shoes. Your team functions in two roles in this scenario - first, as one of the focus groups and second, as an analysis team to analyze the data from the focus groups.
Answer the questions found on the data sheet as individuals and share with your group and the rest of the class by using a flip chart to post the data to the other teams. Then perform your analysis by answering the questions found on data set two.
Authentic Learning Task #1: Participating on a Product Development Team
Desert Survival Scenario
Authentic Learning Task #2: Customer Needs, Functional Requirements, Design Requirements and Design Criteria.
Your team will be assigned one of three design order requests to determine and present the customer needs, functional requirements, design requirements and design criteria for:
Authentic Learning Task #3: Developing Conceptual Designs.
Your team will develop and present three different conceptual design from the customer needs, requirements and criteria developed for your product in ALT#2
Authentic Learning Task #4: Identifying Manufacturing Processes
Your team will develop a manufacturing process flow diagram for the three design developed in ALT #3. Present your results to the entire group.
Authentic Learning Task #5: Decision Analysis
Apply decision analysis techniques based on your criteria to the selection of the best design and process.
Authentic Learning Task #6: Design Review Process
Evaluate a presentation using the assigned check sheet to assess the effectiveness of the presentation. Develop an outline for presenting the results of your PDT.
Authentic Learning Task #7: Performing a Fault Tree Analysis
For your product your team should create a FTA for the loss of the major function of your team product, both product and process causes should be considered.